If you search for “how much does a website cost,” within minutes you’ll find ten different answers ranging from 70,000 HUF to several million. This isn’t random misinformation — we’re simply talking about very different things when we say “website.” In this article we won’t give you a magic number; instead, we’ll show you what makes up the price and — more importantly — what to look at beyond the bottom line so you don’t have to redo everything in six months.

What determines a website’s price?

The final price is essentially determined by four factors: the technology (template or custom development), the number and complexity of features, the depth of content production (copywriting, photography, SEO basics), and what happens after the project closes — that is, whether there’s maintenance, support, and development capacity.

A templated, few-page introductory site and a business system with a custom admin interface and API integrations are both colloquially called a “website,” yet their prices can easily differ by a factor of ten.

Typical price categories in Hungary in 2026

• Simple, template-based introductory site: typically falls in the 100,000–300,000 HUF range, with few custom features.
• Moderately complex company website (multiple services, blog, contact forms, basic SEO setup): 300,000–700,000 HUF.
• Custom-developed website or web application (own admin interface, integrations, tailored logic): starts from 700,000 HUF, with the range essentially open upward.
• Webshop: besides the basic features, the product count, payment and shipping integrations, and custom features can easily push this above 1 million HUF.

If a quote is significantly below the market range, it’s worth asking what’s missing from it — most often support, SEO basics, or genuine mobile optimization.

What to watch even more closely than the bottom line

1. What happens if something breaks after the project closes?

Most disputes arise not during development, but afterward: who updates the system, who responds if the site goes down, and how much will a small text change cost in six months? If the contract doesn’t give a clear answer to this, expect it to be billed separately later — and not necessarily cheaply.

2. Who owns the site if you want to switch providers?

Some agencies build the site on a closed, proprietary system that only they can maintain. Ask up front: will you have access to the source code, the hosting, the domain, and can you move it elsewhere if you decide to in the future?

3. Does it include SEO fundamentals?

A technically flawed, slow, or non-mobile-friendly site won’t rank well on Google no matter how nice it looks. A good quote already accounts for the basics (page speed, structure, meta data) — not as an afterthought or a separate line item.

4. How long does the actual build take?

A simpler site usually takes 2–4 weeks, a more complex custom build 6–12 weeks. If someone promises a complex system within a week, it’s probably a template solution, not custom work.

5. Is there an operations plan?

A website isn’t a one-time product but a tool that needs continuous maintenance — we wrote about this in a separate article as well. It’s worth clarifying early on whether the developer takes on long-term operations, or whether you’re on your own after the project ends.

When does custom development pay off over a template?

If your website is purely a showcase, a well-configured template can be more than enough. But if the site needs to serve a business process — a custom calculator, a customer portal, integration with multiple systems — a template quickly hits its limits, and the “savings” end up costing more in the long run than a solution built for the purpose from the start.

Summary

The price of a website on its own tells you little — the real question is what’s included, and what happens afterward. In our web development work we always use transparent pricing and clear operational terms, so the end of the project isn’t the start of uncertainty.

If you’d like a concrete quote tailored to your business, get in touch with us — a few questions are enough to give you an accurate picture of what your project would cost.